1. COLLECTION OF PERSONAL INFORMATION
In the course of providing the Services to you, AyurUniverse collects the following information:
1.1. Personal information such as your username, password, e-mail address and phone number when you register for an AyurUniverse account.
1.2. If you log into AyurUniverse through a social networking account, we may collect and store information about you from that social networking account, including your name, email address, gender, birthday, profile photograph, and other information associated with your social networking account. By connecting your account to social networking account, you are sharing your user name and profile picture with other users of that service and with the users of AyurUniverse. In addition, we may automatically post to your social networking account certain types of activity from your use of the AyurUniverse. By allowing us to do so, your friends and contacts who have access to view information about your social networking account will also be able to see that you used AyurUniverse and the activity you engage in on AyurUniverse. Please be aware that access to this information is in large part controlled by the Privacy Settings you choose on the relevant social networking service, which may may also import, use, and retain this information.
1.3. User Content such as photos and comments, and other materials that you post to AyurUniverse. The information that you post to the Website is intended for public consumption, including your reviews, photos, and comments. We may display this information on the Website, share it with businesses, and further distribute it to a wider audience through third party sites and services.
1.4. We may automatically collect some information about your hardware devices when you access AyurUniverse. For example, when you utilize the Website, we may collect your internet protocol ("IP") address and the type of mobile device you use and your geographic location. We also may collect information about your activity on AyurUniverse, such as information about your account usage, as well as information about how you interact with the Website. We may combine this automatically-gathered information with other information, including personal information we have collected about you.
1.5. Communications between you and AyurUniverse.
2. USE OF YOUR INFORMATION
2.1. In order to provide a personalized browsing experience, AyurUniverse may collect information from the User, and the User agrees that AyurUniverse may use such information to improve its marketing and promotional efforts, to analyze usage, improve the content of AyurUniverse, product offerings, and to customize AyurUniverse's content, layout, and services, in order to improve AyurUniverse and better tailor it to meet the needs of the User.
2.2. To extend this personalized experience, AyurUniverse, and third parties we partner with, may track the IP address of a User's device and save certain User data on the User's device in the form of cookies. AyurUniverse uses this data to deliver web pages to the User upon request, to customize the site to the interests of the User, to measure traffic within the Website, and let advertisers know the geographic locations of the Users. Such portion of the User data provided by a User to AyurUniverse that may be personal or sensitive in nature, will not be provided to third parties without previous consent of the user concerned. User data of a general nature, such as demographic trends, location etc. may however be revealed to external parties.
2.3. We use or may use the data collected through cookies, log file, device identifiers, location data and clear gifs information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the site; (b) provide custom, personalized content and information, including advertising; (c) provide and monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors, traffic, usage, and demographic patterns on our website and our Services; (e) diagnose or fix technology problems; and (f) otherwise to plan for and enhance our service.
2.4. We use third-party analytics tools to help us measure traffic and usage trends for the Services. These tools collect information sent by your device or our Services, including the web pages you visit, add-ons, and other information that assists us in improving the Services. We collect and use this analytics information with analytics information from other Users so that it cannot reasonably be used to identify any particular individual User.
3. SHARING YOUR INFORMATION
3.1. We may share your information (including but not limited to, information from cookies, log files, device identifiers, location data, and usage data) with businesses that are legally part of the same group of companies that AyurUniverse is part of, or that become part of that group ("Affiliates"). Affiliates may use this information to help provide, understand, and improve the Service (including by providing analytics) and Affiliates' own services (including by providing you with better and more relevant experiences). But these Affiliates will honour the choices you make about who can see your photos.
3.2. We also may share your information as well as information from tools like cookies, log files, and device identifiers and location data, with third-party organizations that help us provide the Services to you. Our service providers will be given access to your information as is reasonably necessary to provide the Service under reasonable confidentiality terms.
3.3. The services that are offered through the Website are be provided by third-party providers. We also outsource some of AyurUniverse's functions to third-party providers, such as technical and customer support, tracking and reporting functions, quality assurance testing, payment processing functions, and other services. We may share information from or about you with these third-party providers so that they can perform their services or complete your requests.
3.4. We may share information from or about you (such as your age and gender) and your use of the Website (such as which businesses you bookmark or call) with businesses on AyurUniverse.
3.5. AyurUniverse may share sensitive personal information of a User with any third party without obtaining the prior consent of the User in the following limited circumstances:
4. STORAGE OF INFORMATION AND RETENTION OF CONTENT
4.1. We have implemented procedures to help protect the information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure, and we cannot guarantee that such information will never be accessed, used, or released in a manner that is inconsistent with this policy. We expressly disclaim any representation or warranty, whether express or implied, with respect to ensuring, guaranteeing, or otherwise offering any definitive promise of security in connection with your Information. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR ACCOUNT INFORMATION AT ALL TIMES.
4.2. The User is solely responsible for maintaining confidentiality of the User's password and User identification. The User shall be solely responsible for all activities and transmission performed by the User through his User identification. AyurUniverse assumes no responsibility or liability for the improper use of information relating to such usage of credit cards and/or debit cards by the User, whether online or off-line.